Narvyn Technologies does local SEO for Gurugram and Delhi NCR businesses that want to be found on Google Maps and local search — and ships the technical fixes itself, because it also builds the site.
Scope sheet · Local SEO
What this brief covers
written by hand — no templates, no filler pages
— written for people first, search engines second
Local SEO is the work of appearing when a nearby customer searches with location intent. In practice it is four things done consistently: a complete and correctly categorised Google Business Profile, name, address and phone details that match character for character everywhere they appear, pages that genuinely answer what local buyers ask, and a site that is technically sound enough for Google to trust. None of it is clever. Most businesses lose on the second one.
The honest differentiator here is unglamorous: Narvyn builds the website as well, so when an audit finds that the sitemap points at the wrong domain, that a page is not being rendered for crawlers, or that the phone number in the footer disagrees with the Google listing, the fix ships the same week. Pure marketing agencies produce the same finding and then wait on someone else’s developer, which is why so many SEO retainers spend month three re-reporting month one.
What Narvyn will not do is worth stating. It does not rent virtual offices or coworking mailboxes to fake proximity in a city where a client has no presence — that is explicitly ineligible under Google Business Profile rules and a documented suspension trigger. It does not create a page per city to farm local terms, which Google names by example under its doorway policy. It does not buy links or place paid guest posts. Rankings built on those come off again, usually at the worst possible moment.
Reporting is on impressions, queries and enquiries rather than on rank positions alone, because a rank screenshot has never paid an invoice. Technical fixes typically show up in indexing within weeks; competitive local rankings take months of consistency. Any agency quoting a faster timeline for a young business in a contested Gurugram category is selling something Narvyn is not.
Technical findings ship as fixes the same week, because the team writing the audit is the team that can deploy the site.
Name, address and phone are made identical across the site, the schema, the Google profile and every directory citation — the most common cause of weak local ranking.
Categories, services, service areas, hours, photos and Q&A filled in properly, which is where most local listings quietly lose to a competitor.
Content that answers what nearby buyers ask before enquiring, rather than a page per city built to farm a term.
Form submissions, phone taps and WhatsApp clicks are tracked as events, so channel performance stops being guesswork.
No virtual offices, no city-page farms, no bought links, no paid guest posts — none of which survive contact with a policy update.
The site, the Google profile, existing citations, tracking and the competing local results are reviewed, and findings are stated plainly.
Indexing, canonicals, sitemap, robots, schema, page speed and mobile usability are corrected before any content work begins.
Name, address and phone are aligned everywhere, and the Google Business Profile is completed and categorised correctly.
Content is written for questions local buyers actually type, with internal links pointing at the pages that produce enquiries.
Search Console queries, impressions, calls, form submissions and WhatsApp clicks are reviewed monthly — not rank screenshots.
Local SEO is the work of appearing when a nearby customer searches with location intent — a clinic, a coaching centre, a builder, a restaurant, a service business. It combines a complete Google Business Profile, name, address and phone details that match everywhere they appear, pages answering local buyer questions, and a technically sound site. It helps least where buyers do not search by location, such as national B2B software sales.
Tell us what you want to improve. Narvyn will help you plan the right website, software, CRM, ERP, automation or marketing system for your business.
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